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Persefoni Guides
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Apr 15, 2021

Why I Couldn't Say No to Persefoni

When you find the opportunity that can actualize the goals and plans you’ve spent a career building, you can’t possibly turn away

It’s been a joy of my life to be involved in the sustainability movement. When I started working in this field in the mid-1980s, I was a regulator for the EPA working to control the worst excesses of pollution. Companies were the enemy.
Fast forward to now and I am helping to build a company designed to solve the climate crisis. After decades of work with government, within large companies (Intel, Apple and AMD), and the nonprofit world (GRI), I am now working with a talented team dedicated to building an enterprise-level platform to monitor and manage carbon emissions in real-time. And today, we announced $9.7 million in Series A funding.
The carbon accounting market has arrived.
This is a breakthrough. Even the largest companies are managing carbon emissions on spreadsheets and most only report the data annually to ‘check the box.’ 
This approach won’t work anymore. 
Climate change is the existential threat of our time and companies cannot manage their carbon emissions by looking in the rear-view mirror. They need timely data. They need to be able to forecast into the future. In essence, they need to manage carbon with the same rigor as they do their finances. 
That is what we are building at Persefoni.
When I stepped down as Chief Executive of the Global Reporting Initiative, I was not planning to go back to full-time work. I was looking forward to a more freelance chapter of my career where I could spend more time with family. But, when I saw the promise of this technology and the talented people behind it, I immediately changed my mind.
When you find the opportunity that can actualize the goals and plans you’ve spent a career building, you can’t possibly turn away. Persefoni represents the summit of my career. Rather than a company that prioritizes profit over people and planet, it is purpose-built to solve a sustainability issue. It is the embodiment of how capitalism can benefit, rather than destroy, our planet. 
Today’s news of closing our initial round of funding is validation that this works. A strong economy can be compatible with a healthy planet and I am honored to be a part of this movement.

Tim Mohin is the Executive Vice President and Chief Sustainability Officer for Persefoni AI. Formerly Tim served as the Chief Executive of the Global Reporting Initiative, the world's largest standards organization. He also held sustainability leadership roles with Intel, Apple, and AMD, and worked on environmental policy within the U.S. Senate and U.S. Environmental Protection Agency.

Tim Mohin
Fri Jan 15 2021

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