Persefoni CEO Kawamori on CNN's First Move

Kawamori speaks with host Julia Chatterley about how Persefoni helps organizations measure their climate impact — and where Persefoni gets pushback.
Persefoni Team
By Persefoni Team
November 1, 20212 min read
December 1, 2022, 2:51 PMUpdated
November 1, 2021Updated: December 1, 2022, 2:51 PM2 min read

CNN recently spoke with Persefoni Co-founder & CEO Kentaro Kawamori about the data and operational challenges surrounding climate and carbon footprint management, how technology can help organizations today, and how best to leverage manadatory disclosure laws to ensure organizations - and governments - live up to their promises.

“Operating companies (create) an enormous footprint. What our platform does is take in all of that activity data ... whether that's shipping product, or manufacturing product, or using energy, we turn that into verifiable and auditable carbon footprint numbers that are then used in disclosures for financial regulators," said Kawamori.

"On the flip side ... investors are looking to figure out how do I compare different company's climate footprints? (Persefoni is) one of the first companies to really pioneer a field called Financed Emissions Calculations. We can actually take lending and investment data from some of the world's largest investors and banks and turn that into a verifiable carbon footprint number that is then used in those disclosures as well."

All of this is done in real-time, transparently, and in line with the Greenhouse Gas Protocol for streamlined auditing.

Kawamori was asked if requiring executives from large organizations to answer to claims of greenwashing and misinformation in public forums is a good thing?

“When it comes to net-zero commitments in general, it's a wide spectrum of good intentions, bad data, and sometimes just farcical behavior."

Check out: "Climate Tech with Kentaro", an interview-style podcast hosted by our own CEO.

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